The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike.

The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Interiors are inspired by nature. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation.

Whether you opt for a 25-minute foot massage after a long day on your feet or book an 80-minute deep tissue with heat therapy, all guests leave feeling rested and recharged.

The carefully curated menu includes aromatherapy and enhancement options, there is truly something for everyone – including kids. We encourage guests to customize your experience.

Pricing starts at $40 for a 25-minute massage. Services are available in two separate areas: The Journey Room is communal where we focus on the head and feet for a seated massage. The Moment Room is our private room where we provide relaxing full-body table massage.

Current locations include: West Hollywood, Santa Monica, Silver Lake and Studio City. With expansion plans on the horizon, soon everyone will have the opportunity to experience what the buzz is about.

Restore Your Body. Reset Your Soul.



Massage helps bring us back to ourselves. Massage can ease not only the tension in muscles, but the tension from negative energy and messaging from society. Massage nurtures the mind and soul


We offer a luxury experience delivered at an express convenience. Every moment matters.


We have offered a new way people think and experience massage by offering a luxury service in an approachable and affordable manner.


Beyond massage, we offer a safe sanctuary to interact, create meaningful connections and authentic relationships.


The interiors are inspired by nature, marrying organic materials with simplistic elegance, elevating the harmony of the boutique’s aesthetic. Each element takes the ordinary and amplifies it to extraordinary.


The NOW is a place for guests to escape the daily pressure of work and city life and recharge their energy and spirit.